AS Samma Bag vs Brik: Copy or Coincidence?

The local fashion scene is buzzing after fans noticed how AS Samma Bag’s latest design looks almost identical to Brik’s iconic bag—but with a huge price difference.

• Brik: Premium build, rigid base, neat stitching, branded dust bag. Price: RM209–RM249.

• AS Samma Bag: Softer structure, simpler finish, plain dust bag. Price: RM69.
  

The similarities sparked debate online, with some accusing AS Samma of “copy-paste design”, while others defend it as just inspired.

Comments like “Masa live ramai sebut nak beli bag saman” show how the issue has become half serious, half viral joke. Still, the question remains—if a local brand copies another local brand, who really loses?

Bigger Question

Is this healthy competition that makes fashion affordable—or a serious copyright issue that kills originality?